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We are storytellers who lay the groundwork for growing brands
“Story" represents our commitment to crafting clear and compelling narratives.
"Fields" pays homage to our founder’s agricultural heritage and symbolizes the groundwork we do to SEED your brand's growTH and success.
THE
oF agency
best kind
Through a carefully cUrated partner network, we bring you the perfect team for each project without the burden of big agency overhead. Here’s a look at what great brands and public figures have engaged us to tackle:
What we do
BRAND STRATEGY, DEVELOPMENT
Advertising
Design
ALL FORMS OF PRODUCTION
Direct Mail
WEB DEVELOPMENT
Event PRODUCTION
Media Research, Planning & Buying
Digital Media & Automation
Research, Insights & POLLING
Public Relations
MEDIA COACHING
Direct Mail
Strategic communications
WHY we do it
We’re built different.
We bring together a Custom Crew.
Our world-class PARTNERS have created striking visuals for industry giants and Fortune 500 companies, our direct mail TEAMs have delivered millions of pieces, and our media buyers have placed hundreds of millions in media.
You get the best in the business,
Time for a story?
Listen to a short AI-Generated Podcast on our work and approach.
STORYTELLING
Imagine the stories shared around this table. That's our heritage.
BRAND DEVELOPMENT
Your brand is more than a logo—it's your identity. We help you create a cohesive brand experience that captures your essence and tells your unique story. From impactful logos and visual assets to dynamic website development, we ensure your brand speaks clearly to your audience and leaves a lasting impression.
Managing public narratives can be tough. We’re tougher.
STRATEGIC
COMMUNICATIONS
Shaping perceptions to influence outcomes is at the heart of what we do.
We help you control your narrative, No matter how complex the situation, aligning our strategies with your specific goals to deliver tangible results.
Here's what great brands hire us to tackle:
Crisis communications
stakeholder engagement
public relations
media relations
media coaching
Strategic planning
product launch
m+A Advisory
brand positioning
reputation management
Here's the thing
We're in the business of helping brands evolve and grow — So, for us, the whole idea of an “about” page kinda goes against what we stand for.
Why? Brands should always be evolving and growing.
most brands find themselves in a competitive, rapidly changing environment. consumers are better informed, better connected, and more decisive than ever before.
In response, we push our clients to embrace a brand that is nimble, With gratitude for their past and staying true to their roots, we build brands which are responsive and relevant— adapting, changing and reshaping to meet the demands of their market.
So, if we are “about” anything, we are all about growth.
and that's About it.
Dawson Schefter is an entrepreneur, ad agency executive with deep roots in agriculture, a proven track record of success in communications, and business operations.With a background that spans high-stakes leadership, Schefter has consistently delivered high-quality, impactful results across industries.
Growing up on a farm in North Dakota, Schefter developed a strong work ethic and a commitment to innovation—traits that would later define his entrepreneurial ventures. His journey from agriculture to running a successful ad agency is grounded in his passion for storytelling and adaptability. These skills have allowed him to help brands connect authentically with their audiences, no matter the challenge.
In addition to his business leadership, Schefter served as a senior advisor to Governor Doug Burgum, a successful tech entrepreneur and two-term governor who rose to become a national leader in his party. This role helped refine Dawson’s expertise in strategic communications and crisis management, offering insights from both the political and business worlds.
As the president of Story & Fields, Schefter continues to bring his expertise in creative problem-solving and nimble decision-making to every project. Whether working with established brands or new ventures, his approach is rooted in the values of flexibility and a focus on growth—qualities that mirror the changing needs of the industries he serves.
Dawson and his wife, Karly, are proud to call Fargo, North Dakota, home, where they remain deeply connected to their roots while driving forward innovative solutions in advertising and communications.
and a note on our founder>>
Ready to chaT?
